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The “So-What” Factor
There’s a famous quote by Harvard Business School marketing professor Theodore Levitt that People don't want to buy a quarter-inch drill. They want a quarter-inch...
03-06-2011 by vincegrey Tags angel investing, facebook, kickstarter, marketing

FT.com / Companies / Travel & Leisure - Accor chief plans ambitious expansion
Hotels group aims to build 101,000 new rooms
02-28-2011 by dannyquinn Tags accor_sa, board_changes, company_news, marketing

FT.com / Media - Media concerns grow over Apple subscriptions
European publishers warn of ‘antagonistic actions’
02-21-2011 by ericmatthews Tags apple_inc, company_news, marketing

FT.com / Companies - Majestic sparkles on cutting minimum orders
Wine retailer’s turnover up by 10%
11-16-2010 by mikeryan Tags company_news, dividends, marketing, results, sales

FT.com / Retail & Consumer - US retailers bring sales offers forward
Holiday sales starting before traditional ‘Black Friday’
11-07-2010 by terrymalloy Tags company_news, jc_penney_co_inc, marketing, sales

FT.com / Technology - Google to step up mobile advertising push
Focus is shifting further on to mobile internet access
10-18-2010 by dannyquinn Tags competition, google_inc, marketing

FT.com / Technology - Facebook probes app privacy breaches
Probe into whether games are passing personal data to advertisers
10-18-2010 by andyburnett Tags facebook_inc, marketing

FT.com / Telecoms - Verizon and AT&T stores to sell iPad tablets
Move expected to fuel demand for Apple device
10-17-2010 by colesear Tags cellco_partnership, company_news, marketing, new_products_&_services

FT.com / Technology - Investors offered a slice of Facebook
Russian group to offer indirect stake
10-12-2010 by colesear Tags facebook_inc, marketing, new_issues

The Twitterati very much mind the Gap | The Social - CNET News
The clothing retail giant has redesigned its logo, and the social-media marketing world absolutely hates it. Like really, really, really hates it. How have they responded? Read this blog post by Caroline McCarthy on The Social.
10-12-2010 by randallipswitch Tags branding, clothing, gap, marketing, media, social media, social networking, twitter

FT.com / Lex - Bank of Japan
As remarkable as what the BoJ did, was what it didn’t do
10-05-2010 by randallipswitch Tags bank_of_japan, company_news, economic_indicators, facilities_&_equipment, government_news, marketing, money_supply, new_products_&_services

Turn To Andy
Turn To Andy | Marketing and Make Money Online Advice And Tips
10-02-2010 by malcolmcrowe Tags advice, andy, make, marketing, money, online, tips, turn

FT.com / Companies / Personal Goods - Rust belt town benefits from bands aid
Silly Bandz brings success to Ohio business
08-09-2010 by ericmatthews Tags company_news, marketing, new_products_&_services, small_business

FT.com / Lex / Macroeconomics & markets - US Treasuries
Risk of Japanese-style liquidity trap for America appears very real
07-26-2010 by colesear Tags company_news, economic_indicators, economic_news, government_news, marketing, market_news, new_products_&_services, politics

FT.com / Lex / Financial services & property - Credit Suisse
After reducing risk, CEO should be careful about increasing spending
07-24-2010 by chrisscott Tags company_news, credit_suisse_group_ag, equities, marketing, markets, market_news, market_share, results

FT.com / Companies / Retail - Mothercare prepares to cut UK prices
Like-for-like sales tumble in home market
07-19-2010 by francesstevens and 1 other Tags company_news, marketing, mothercare_plc, sales

FT.com / Companies / Retail - Mothercare prepares to cut UK prices
Like-for-like sales tumble in home market
07-16-2010 by chrisscott and 1 other Tags company_news, marketing, sales

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